Custom Watches
Your Custom Design
Looking for a bespoke watch that fits your brand, or launching a watch brand of your own? That’s exactly what we do. With over 40 years in Swiss Made watchmaking, Chrono AG knows how to create and produce a watch from the ground up. Our designers and developers take your original idea and turn it into a finished timepiece, giving you full support from the first brief to final delivery.

The Process
01
Design
Every bespoke watch starts with design. You work directly with our in-house designers, who shape a concept and drawing around your ideas and technical requirements.

02
Technical development and prototyping
Once you’re happy with the design, we turn it into technical drawings and build a first prototype. This is the moment your watch becomes real.

03
Swiss Made manufacturing
With the design approved, production begins in our own workshops, where every watch is assembled, checked and packaged by hand. That’s how we guarantee genuine Swiss Made quality, in line with the official Swiss standards.

04
A competitive price
Years of buying experience and long-standing supplier relationships mean we can offer custom watches at a great price, while holding to high Swiss Made standards.


